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Although we use the term 'Cast Bronze Plaques'
here, this information pertains to cast plaques of any alloy
(typically aluminum or bronze), etched
plaques such as etched stainless, zinc and other metals and
machined plaques.
This section is the result of the numerous discussions
we have had with architects requesting our assistance. It
seems that in spite of their research and careful
specification writing, the plaque that was eventually
installed by the construction company did not bear any resemblance
to the plaque the architect had in mind. Text
was smaller than specified or, when it was made the specified
size, it appeared more compressed than planned. Logos
were mere blobs of
unrecognizable
bronze. Sound familiar?
The first observation is that a cast plaque is not a commodity
that should be purchased from the low bidder since low cost
purchasing is the cause of the problems we just described. Although
it is admittedly quite a stretch of the imagination, it
would be similar to specifying the canvas material,
paint colors, and subject and specifying "Salvador Dali
or equivalent." A first grade child would definitely
be the lowest cost and would most likely meet all of the requirements,
but undoubtedly not produce the desired results. The
desired results are the aesthetic qualities of the plaque and
it is these qualities that are difficult, if not impossible,
to specify.
Like any other material, alloys used in casting or etching
have unique characteristics. Character spacing, spacing
of text lines, weights of lines in graphics and spaces between
lines in graphics are all critical. If text sizes are
specified in terms of height alone, widths of characters
may have to be compressed or enlarged to fit on the specified
size plaque. If a logo or other artwork is specified
and sized, the physics of casting or etching may require
that the logo be executed as an unrecognizable blob. All
of these undesirable artifacts have been unwittingly specified
and a less than desirable outcome still meets the specifications
and the customer is left with the decision to either look
at it for the next hundred years or spend the money to
replace the less than desirable plaque. So what is
the solution?
The solution is to involve professionals, such as the designers
at The
Bronze Plaque, during the design and specification
stage. We
do this at no cost to you! You do not have to spend
the time in preparing a layout that may not work. We
supply you a layout and specification for the plaque so
that when the plaque is manufactured, it will be
exactly as expected. No Surprises!! What
we ask for in return is that the
specification state that the plaque
must
be
purchased
from 'The
Plaxx Companies - The Bronze Plaque - SOLE SOURCE". This
gives you the assurance that the finished product will turn
out the way you expect. Text will be properly spaced,
logos will be clean and crisp, artwork proofs will represent
the finished product with 100% accuracy and the final product
will be of the highest quality.
This is a WIN-WIN-WIN situation for you the architect,
your end customer and ourselves.
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